landing

Overview ¶

Package landing assesses paid-campaign landing pages: how well the page's title and headings reflect the campaign keywords (utm_term / utm_campaign / utm_content), plus the quality-score signals ads care about (title, H1, meta description, indexability, HTTPS).

A page is treated as a landing page when its own URL carries campaign UTM parameters, or when another crawled page links to it with such parameters. The campaign keywords are derived entirely from the crawl's own link data — no external campaign feed is required. Because external destinations are usually not crawled, the page-level checks fire for the internally-reachable and self-tagged landing pages the crawl actually fetched.