scope3

Scope3 RTD Module

This module integrates Scope3's Real-Time Data API to provide audience segments for targeting.

Maintainer

• Email: bokelley@scope3.com
• Company: Scope3

Configuration

YAML Configuration

hooks:
  enabled: true
  modules:
    scope3:
      rtd:
        enabled: true
        auth_key: ${SCOPE3_API_KEY}  # Set SCOPE3_API_KEY environment variable
        endpoint: https://rtdp.scope3.com/prebid/prebid
        timeout_ms: 1000
        cache_ttl_seconds: 60   # Cache segments for 60 seconds (default)
        add_to_targeting: false # Set to true to add segments as individual targeting keys for GAM
        masking:                # Optional privacy masking configuration
          enabled: true         # Enable field masking before sending to Scope3
          geo:
            preserve_metro: true      # Preserve DMA code (default: true)
            preserve_zip: true        # Preserve postal code (default: true)
            preserve_city: false      # Preserve city name (default: false)
            lat_long_precision: 2     # Lat/long decimal places: 0-4 (default: 2)
          user:
            preserve_eids:            # EID sources to preserve (default list below)
              - "liveramp.com"        # RampID
              - "uidapi.com"          # UID2
              - "id5-sync.com"        # ID5
          device:
            preserve_mobile_ids: false # Keep mobile advertising IDs (default: false)

  host_execution_plan:
    endpoints:
      /openrtb2/auction:
        stages:
          entrypoint:
            groups:
              - timeout: 5
                hook_sequence:
                  - module_code: "scope3.rtd"
                    hook_impl_code: "HandleEntrypointHook"
          raw_auction_request:
            groups:
              - timeout: 2000
                hook_sequence:
                  - module_code: "scope3.rtd"
                    hook_impl_code: "HandleRawAuctionHook"
          auction_response:
            groups:
              - timeout: 5
                hook_sequence:
                  - module_code: "scope3.rtd"
                    hook_impl_code: "HandleAuctionResponseHook"

JSON Configuration

{
  "hooks": {
    "modules": {
      "scope3": {
        "rtd": {
          "enabled": true,
          "endpoint": "https://rtdp.scope3.com/prebid/prebid",
          "auth_key": "your-scope3-auth-key",
          "timeout_ms": 1000,
          "cache_ttl_seconds": 60,
          "add_to_targeting": false,
          "masking": {
            "enabled": true,
            "geo": {
              "preserve_metro": true,
              "preserve_zip": true,
              "preserve_city": false,
              "lat_long_precision": 2
            },
            "user": {
              "preserve_eids": ["liveramp.com", "uidapi.com", "id5-sync.com"]
            },
            "device": {
              "preserve_mobile_ids": false
            }
          }
        }
      }
    }
  }
}

Environment Variables

• SCOPE3_API_KEY: Your Scope3 API key for authentication

Privacy Protection

This module includes comprehensive privacy masking to protect user data while preserving targeting capabilities. When masking is enabled, sensitive user information is removed or anonymized before being sent to the Scope3 API.

Field Masking Categories

🟢 ALWAYS SENT (Never Masked)

These fields are always passed through without modification as they are not considered sensitive:

Device Information

• device.devicetype - Device type (mobile, desktop, CTV, etc.)
• device.os - Operating system
• device.osv - OS version
• device.make - Device manufacturer
• device.model - Device model
• device.ua - User agent string
• device.language - Language preference
• device.connectiontype - Connection type (wifi, cellular, etc.)
• device.js - JavaScript support
• device.h/w - Screen dimensions
• device.ppi - Screen PPI
• device.pxratio - Pixel ratio

Geographic Information (Coarse)

• geo.country - Country code (e.g., "US")
• geo.region - State/region code (e.g., "CA")

Context Information

• site.* - All site fields (domain, page, ref, etc.)
• app.* - All app fields
• imp.* - All impression data (ad sizes, positions, etc.)

🔴 NEVER SENT (Always Masked)

These fields are always removed for privacy protection:

Personal Identifiers

• device.ip - IPv4 address
• device.ipv6 - IPv6 address
• user.id - Publisher's first-party user ID
• user.buyeruid - Exchange-specific user ID
• user.yob - Year of birth
• user.gender - Gender
• user.data - First-party data segments
• user.keywords - User interest keywords

High-Precision Location

• geo.accuracy - GPS accuracy radius

🔧 CONFIGURABLE (With Defaults)

These fields can be configured to be preserved or masked:

Geographic Information (Fine-Grained)

User Identifiers

Device Identifiers

Geographic Precision Guide

When preserving latitude/longitude coordinates, the precision level has significant privacy implications:

⚠️ WARNING: More than 4 decimal places can identify individuals and is not permitted by this module.

Configuration Examples

Maximum Privacy (Strict Mode)

masking:
  enabled: true
  geo:
    preserve_metro: false
    preserve_zip: false
    preserve_city: false
    lat_long_precision: 0
  user:
    preserve_eids: []
  device:
    preserve_mobile_ids: false

Balanced Privacy (Default)

masking:
  enabled: true
  geo:
    preserve_metro: true
    preserve_zip: true
    preserve_city: false
    lat_long_precision: 2
  user:
    preserve_eids: ["liveramp.com", "uidapi.com", "id5-sync.com"]
  device:
    preserve_mobile_ids: false

Retail/Commerce Optimization

masking:
  enabled: true
  geo:
    preserve_metro: true
    preserve_zip: true
    preserve_city: true
    lat_long_precision: 3  # Higher precision for store matching
  user:
    preserve_eids: ["liveramp.com", "retail-partner.com"]
  device:
    preserve_mobile_ids: true  # For in-store attribution

Privacy Compliance

GDPR Compliance

• Removes direct identifiers by default
• Configurable to meet legitimate interest requirements
• Supports privacy-by-design principles

CCPA Compliance

• Removes sale-related identifiers
• Supports consumer privacy rights
• Configurable per jurisdiction requirements

Industry Standards

• Follows IAB OpenRTB privacy guidelines
• Compatible with TCF 2.0 consent frameworks
• Supports Privacy Sandbox initiatives

Features

• Privacy-First Design: Comprehensive field masking to protect user data while preserving targeting
• Flexible Masking: Configurable privacy controls for different use cases and compliance requirements
• Real-Time Segments: Fetches audience segments from Scope3 API with intelligent caching
• Thread-Safe Caching: Handles high-frequency requests with concurrent access protection
• Identity Integration: Supports multiple identity providers (LiveRamp, UID2, ID5, etc.)
• Geographic Privacy: Truncates location data to configurable precision levels
• Graceful Degradation: Continues auction processing even when API errors occur
• Performance Optimized: HTTP/2, connection pooling, and compression for high-traffic scenarios

Performance & Caching

This module implements intelligent caching and HTTP optimizations to handle high-frequency API requests:

• Cache Key: Generated from user identifiers, site domain, and page URL
• Cache Duration: Configurable via cache_ttl_seconds (default: 60 seconds)
• Thread Safety: Uses read-write mutexes for concurrent access
• Memory Efficiency: Stores only segment arrays, not full API responses
• Frequency Cap Compatibility: Short 60-second default ensures frequency-capped segments are refreshed quickly
• HTTP Optimization: Custom transport with connection pooling, HTTP/2, and compression for better performance

User Identity Integration

This module automatically detects and forwards available user identifiers from the bid request including:

• LiveRamp identifiers (when available from publisher implementations or identity providers)
• Publisher first-party user IDs
• Device identifiers
• Encrypted identity envelopes

Supported Identifier Types

1. LiveRamp Identifiers (when available):

   • user.ext.eids[] array with source: "liveramp.com"
   • user.ext.rampid field (alternative location)

2. Encrypted Identity Envelopes:

   • user.ext.liveramp_idl - ATS envelope location
   • user.ext.ats_envelope - Alternative envelope location
   • user.ext.rampId_envelope - Additional envelope location
   • ext.liveramp_idl - Request-level envelope

3. Standard Identifiers:

   • user.id - Publisher user ID
   • device.ifa - Device identifier
   • Other standard OpenRTB identifiers

How It Works

The module forwards any fields that are not masked from the bid request to the Scope3 API (please see the Privacy Protection section for more details). Scope3's system can then utilize whatever identifiers are available for audience segmentation, whether they are resolved identifiers or encrypted envelopes that Scope3 may be able to process.

Note: The effectiveness of different identifier types depends on Scope3's integration capabilities and partnerships.

Data Output & Integration

Auction Response Data

The module adds audience segments to the auction response, giving publishers full control over how to use them:

1. Publisher Flexibility: Segments are always returned in ext.scope3.segments for the publisher to decide where to send
2. Google Ad Manager (GAM): Individual targeting keys are added when add_to_targeting: true (e.g., gmp_eligible=true)
3. Other Ad Servers: Publisher can forward segments to any ad server or system
4. Analytics: Segment data is available for reporting and analysis

Response Format Options

The module provides segments in two formats:

Always available:

{
  "ext": {
    "scope3": {
      "segments": ["gmp_eligible", "gmp_plus_eligible"]
    }
  }
}

When add_to_targeting: true:

{
  "ext": {
    "prebid": {
      "targeting": {
        "gmp_eligible": "true",
        "gmp_plus_eligible": "true"
      }
    },
    "scope3": {
      "segments": ["gmp_eligible", "gmp_plus_eligible"]
    }
  }
}

This approach gives publishers maximum flexibility to:

• Send segments to GAM via targeting keys
• Forward to other ad servers or systems
• Use for analytics and reporting
• Control which segments go where based on their business logic